- tags
- annual report, brand, financial, future, market, people, print, tourism
- role
- art director
- responsibilities
- design concept, graphic design, layout, typesetting
- client
- Wolfgang Scheppe Associates for Kuoni Travel Holding Ltd
- team
- Andrea Buran, Claudine Iselin, Mario Klingemann, Wolfgang Scheppe
The table of content of the annual report is spatially visualized through a mind map placed in a large centerfold within the first signature of the volume. The structure of the various chapters and subchapters is developed into sets of nodes arranged in expanding concentric circles.
Readers can immediately grasp and navigate the overall organization of the content by following the connections between nodes.
The mind map evokes the wireframe of a three-dimensional landscape, allowing readers to find their way through the content as if they were exploring a new territory.
A global motion pattern is associated with each of the fifty profiles described in the chapter People Report. It represents all the locations reached by the interviewed person throughout their life, depicted as magenta arcs projected on a three-dimensional world map.
